Style Guide

Logos

Standard

Always a good choice. If you don’t have a specific reason to use a logo variant, use the standard version with tagline.

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First Name

Appropriate for communicating with audiences that are already on a “first name basis” with Central. Looks great on a t-shirt.

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Icon

When all you need is an icon.

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Name Only

Sometimes you need just the name, without the tagline.

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Alternate Tagline

Useful for cases where it helps to add some location distinction between Central Presbyterian Churches and/or “Deliberately Diverse & Fully Inclusive” is used as a headline.

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Address

Intended for use on envelopes, letterhead, and printed materials.

Fonts

Sentinel

The primary mark is set in Sentinel, a slab serif. If you don’t have access to Sentinel, use the default serif on your computer (Times New Roman, Cambria, or Georgia, like this website). Never try to recreate the “Central Presbyterian Church” wordmark—use one of the logos from above. It has specific tiny modifications to the letter relationships.

Gotham

The tagline and headlines in supporting print materials are set in Gotham, a modern sans serif. If you don’t have access to Gotham, you can use a widely available sans serif like Helvetica or Calibri.

Colors

International Blue

• PMS 298
• RGB 65 182 230
• HEX/HTML #41B6E6
• CMYK 67 2 0 0

Texas Navy

• PMS 281
• RGB 0 32 91
• HEX/HTML #00205B
• CMYK 100 85 5 36